An AI chatbot that closes the gap between 21:40 and 08:15.
That gap is where most South African businesses lose work. Somebody enquires late, nobody replies until morning, and by then they have booked whoever answered first. An AI chatbot answers in seconds, gives your real prices, captures the detail and sends you a lead that is already warm. It works on any website, not only ones we built.
An AI chatbot from R4,500 setup and R899 a month, fixed in writing, cancellable on thirty days.
Answering now
Where an AI chatbot actually earns its money
Not by being clever. By being awake. Six moments where a website without an AI chatbot quietly loses work it had already paid to attract.
The evening enquiry
Someone finishes work, looks for a supplier, finds you at 21:40. Without an assistant they fill in a form, wait, and book whoever answered first. That is usually the business with an AI chatbot on the page.
The price question
Price is the first thing almost everyone wants to know. "Contact us for a quote" is where most of your visitors leave. An AI chatbot answers with your real number in the first two messages.
The paid click
Google Ads traffic is expensive. A visitor who bounces because nothing engaged them is budget already spent. Instant engagement lifts the share of those clicks that become enquiries, which lowers your cost per lead.
The coverage question
"Do you come to Krugersdorp?" People will not phone to find out. An AI chatbot confirms your service areas and travel fees instantly, so nobody disqualifies themselves by guessing.
The eight repeat questions
Opening hours, warranty terms, payment methods, lead times, what is included. Your team answers these forty times a week. That is a person's afternoon, every week, permanently.
The complaint
Handled badly by software and expensively by silence. A properly built AI chatbot recognises it, apologises briefly, and escalates to a person immediately with the full history attached.
The enquiry did not change. The response time did.
Three things get called an AI chatbot. Only one is.
This is the most useful table on the page. A free chat plugin and a scripted bot are not the same product as a trained assistant, and the gap between them is where most disappointment in this market comes from.
| What it does | Free chat plugin | Scripted bot | Trained AI chatbot |
|---|---|---|---|
| Answers at 22:00 | No, notifies you | Only scripted paths | Yes, anything |
| Understands an unexpected question | No | Breaks | Yes |
| Gives your real prices | No | If pre-listed | From your rate card |
| Follows a language switch | No | No | Yes, mid-sentence |
| Books into your calendar | No | Sometimes | Yes, real slots |
| Knows when to fetch a human | Always does | Rigid rules | Judged per case |
| Improves from real conversations | No | No | Monthly |
| Tells you what customers keep asking | No | No | Monthly report |
If a free plugin genuinely covers your needs, use it and keep your money. We will tell you when that is the honest answer. What a free plugin cannot do is hold a real conversation about price and availability at eleven at night, which is the only reason to buy an AI chatbot at all.
What an AI chatbot does on your website
Not a pop-up asking whether you need help. A trained assistant that knows your prices, your service areas and your process, and can finish the job without you.
Gives real prices
Your actual numbers, not "contact us for a quote". Answering price immediately is the single biggest lift in conversion we see after installing an AI chatbot.
Confirms service areas
Knows exactly where you work, what travel fees apply and where you would rather not go. Nobody wastes a call finding out you do not cover their suburb.
Captures the lead properly
Name, number, what they need and when, delivered to your inbox, phone or CRM the moment the conversation ends rather than sitting in a chat window.
Books appointments
Offers real slots from your calendar, takes the booking and sends confirmation. Removes the four messages it usually takes to agree a time.
Answers the repeat questions
Opening hours, warranty terms, payment methods, lead times. The questions your team answers forty times a week get answered instantly and consistently.
Escalates cleanly
Complaints, complex jobs and anything it is unsure about go straight to a person with the full conversation attached, so nothing is repeated.
Works in your customers' language
Someone opens in isiZulu, it answers in isiZulu. Someone switches mid-sentence, it follows. That is how people actually type in South Africa.
Improves your paid ads
An AI chatbot that engages visitors instantly lifts the share of expensive clicks that become enquiries, which lowers your effective cost per lead.
Tells you what people want
Monthly summaries of what was asked most. Usually there is a service in there you should be promoting harder, or a question your website should already answer.
What you control, and what you own
An AI chatbot speaking to your customers on your behalf is a serious thing to hand over. Everything below is written down before launch, reviewed by you, and changeable in a day.
What it may say
- Fixed prices it can quote freely
- Jobs it must never price without you
- A list of subjects it declines outright
- The exact trigger words that fetch a human
- Its tone, matched to your best salesperson
- Hours of operation, if you want it after-hours only
What comes out of it
- Every transcript, exportable in full
- The trained configuration, on request
- The captured leads, in your own systems
- The monthly reporting data
- The right to leave on thirty days notice
- Accountability under POPIA, which is why it must sit with you
Those transcripts are the most honest customer research your business will ever have, which is exactly why some platforms keep them. Ask whoever you are comparing us against whether you can export yours.
Seven days from signing to live
About ninety minutes of your time in total, nearly all of it in the first conversation.
Discovery session
Your services, prices, areas, hours and the questions you get most. One conversation, about an hour.
Training
We build the knowledge base from your website, price list and anything else you hand over, then set the tone and the rules.
We try to break it
Odd questions, price haggling, complaints, wrong-language messages. Whatever comes out badly gets fixed before you see it.
Your review
You and your team message it privately and flag anything that does not sound like your business. We adjust the same day.
Live
Installed with one snippet, leads routed where you want them, and monthly retraining starts from real conversations.
Installation is a single snippet, so nothing about your existing site needs rebuilding. We install an AI chatbot on sites across Johannesburg, Sandton, Midrand, Centurion, Pretoria, Cape Town, Durban, Gqeberha, Bloemfontein and Polokwane, and remotely anywhere in the country.
Live sites we built, running in this page
Real websites from our own group of companies, named rather than hidden behind an anonymous case study. Open either one and judge the standard yourself.
More on the portfolio, including a WooCommerce store and a rebuild that held its rankings through launch.
AI chatbot pricing, published in full
One setup fee, one monthly fee. No message bundles to buy separately and no per-conversation billing, because a price that rises with success is not aligned with you.
Website assistant
Then R899 a month, including hosting, message costs, monitoring and monthly retraining.
Website plus WhatsApp
Then R1,450 a month. One AI chatbot across both channels with shared conversation memory.
Assistant with a new site
A five page website built for search with the assistant included and trained from launch.
Website builds are detailed on website design packages, the WhatsApp side on WhatsApp automation, and the admin behind the enquiries on business process automation.
AI chatbot questions we get asked
How much does an AI chatbot cost in South Africa?
An AI chatbot is R4,500 to set up and R899 a month with us. That covers hosting, message costs, monitoring and monthly retraining, so there is nothing else to buy and no per-conversation charge. Adding WhatsApp brings it to R7,500 setup and R1,450 a month across both channels.
Can I add an AI chatbot to my existing website?
Yes, and most of our installs are exactly that. It works on WordPress, Wix, Squarespace, Shopify and custom built sites. Installation is a single snippet in the page, so nothing about your existing site needs rebuilding and no developer access to your theme is required.
How is this different from the free chat plugins?
A free plugin is not an AI chatbot at all. It either notifies you and waits for a human, or follows a rigid script that breaks the moment somebody asks something unexpected. A trained assistant understands the question, answers from your actual pricing and process, and finishes the job by capturing or booking. If a free plugin genuinely covers your needs, use it and keep your money.
What if it gives a customer the wrong price?
It only quotes what you tell it to quote. Fixed price items are given freely, anything variable is handled by capturing the details and routing to you. During testing we deliberately try to get wrong answers out of it and close those gaps before launch. Nothing is invented, because the assistant retrieves facts rather than generating them.
Do I own the conversations?
Yes, and it is worth asking any supplier this. Every transcript is exportable in full, the trained configuration is yours on request, and captured leads land in your own systems. You also remain the responsible party for that personal information under POPIA, which is exactly why it should not live on somebody else's platform.
Can an AI chatbot book appointments in my calendar?
Yes. It connects to Google Calendar and most common booking systems, offers only genuinely available slots and sends the confirmation. If you would rather approve every booking yourself, it can request instead of confirming.
Will it slow my website down?
No. The AI chatbot loads after the rest of the page, so it does not affect your Core Web Vitals or how quickly the site appears. We test the score before and after installation and show you both rather than asserting it.
What languages does it handle?
All eleven official languages, plus the mixed usage that is normal in real conversations. If a customer opens in Afrikaans and switches to English halfway through, it follows without losing the thread or asking them to start again.
Can I turn it off during office hours?
Yes. Many businesses run an AI chatbot only after hours and at weekends so their team handles the working day. You set the schedule and can change it whenever you like, including for a December shutdown.
How do I see what it has been saying?
Every conversation is logged and searchable, and you get a monthly summary showing volumes, leads captured, handovers and the questions it struggled with. Reading a week of transcripts is usually the fastest way to spot what your website should already explain.
Is an AI chatbot POPIA compliant?
It is set up to be. Consent wording where personal information is collected, retention limits under POPIA, and data stored so it can be exported or deleted on request. Conversation data belongs to your business rather than to us, and nothing is kept on equipment in our office.
Can I try it before committing?
Yes. Send us your services and typical questions and we will build a working demo trained on your business, at no cost, so you can message it yourself before spending anything. If it does not convince you, you owe us nothing and you keep the conversation.
The rest of what we do
An AI chatbot is one part of what we do. Start from website design company in South Africa for the overview.
Message an AI chatbot trained on your business.
Send us your services and the questions you get asked most. We will build a working demo and give you the link, so you can test it properly before deciding anything.