SEO services judged on enquiries, not impressions.
Rankings that do not produce phone calls are a vanity metric. Our SEO services target the searches your buyers actually type when they are ready to spend, then we report on what those rankings brought in rather than how many people saw you.
Rankings climbingTracked and reported monthly
The four layers of SEO, in the order they matter
SEO is not one job. It is four, stacked, and skipping a layer stops the ones above it working. Most failed campaigns are content published on top of a site Google cannot crawl properly.
Technical foundations
Can Google reach every page, load it quickly and understand what it is? Crawl errors, broken redirects, slow pages and missing schema all cap how far anything else can go.
- Crawl and index audit
- Core Web Vitals and speed
- Schema markup across the site
- Mobile rendering and broken links
On-page structure
One page per intent, titled and structured so both a person and a machine can tell in three seconds what it answers. This is where most South African sites lose ground quietly.
- Keyword to page mapping, no overlap
- Titles, meta and heading hierarchy
- Internal linking and silo structure
- Cannibalisation fixes
Content that answers
Pages written for the question behind the search rather than stuffed with the phrase itself. This is also what gets you quoted by AI assistants, which is covered under AI search optimisation.
- Service and location pages
- Cost and comparison pages
- FAQ content built for AI answers
- Rewrites of pages that nearly rank
Authority and citations
Other sites referencing yours, plus consistent business information everywhere Google looks. Slower than the other three, and the reason established competitors are hard to displace.
- Local citations and directory consistency
- Google Business Profile signals
- Earned links from real sources
- Brand mentions across the web
Built from the bottom up. Skip a layer and the ones above it stop working.
Watch what SEO services are for
One keyword, four positions, one client site on the way up. That climb is the entire product: every technical fix, every page and every citation exists to move your site up boards like this one, and the monthly report shows the same movement on your real keywords.
Illustrative board. Your report tracks your own keywords against your real competitors.
Our SEO services
Five disciplines, each with its own page, each buyable on its own or as part of a monthly campaign.
Local SEO
Getting into the map pack for the suburbs and towns you actually serve, where most local buying decisions are made before anyone visits a website.
Local SEO services → ProfileGoogle Business Profile
Setup, verification and ongoing optimisation of the listing that decides whether someone calls you or the business one street over.
Profile optimisation → AIAI search optimisation
Being cited inside the answers ChatGPT, Gemini and Google's AI overviews give, instead of sitting on a results page nobody scrolls to.
AI search optimisation → AdviceSEO consultant
Strategy, audits and a plan your own team can execute, for businesses that have people but not direction.
SEO consultant → PricingSEO cost
What SEO actually costs in South Africa, what the market charges, and how to tell whether a retainer is worth paying.
SEO cost → BuildWebsites built to rank
If the site itself is the problem, SEO on top of it is money wasted. Structure and speed come first, then the campaign.
Website design packages →The first ninety days
SEO is slow, and anyone promising results in three weeks is selling you something else. Here is what actually happens, month by month.
We find out what is really wrong
Full technical crawl, ranking snapshot, competitor gap analysis and a keyword map. You get this whether or not you continue with us, because guessing is expensive.
Technical work first
Speed, crawl errors, schema, broken redirects, cannibalisation. Unglamorous and the highest return per hour, because it lifts every page at once. Page speed is measured against the public Core Web Vitals thresholds.
Pages that can actually rank
Service pages, location pages and cost pages written against real search intent, structured into a silo with the internal linking that makes it hold together.
Authority, content and reporting
Citations, Google Business Profile signals, monthly content and a report that shows movement. This is where the curve starts bending, usually between month three and six.
What SEO services cannot do
Every claim below gets made by somebody selling SEO in South Africa. None of them are true, and Google says so publicly in its own SEO starter guide.
Nobody can promise these, including us
- Guaranteed position one. Nobody controls Google's index. Anyone guaranteeing a position is either lying or targeting a phrase nobody searches.
- Results in thirty days. Technical fixes can move things quickly, but competitive terms take three to six months minimum. Faster usually means tactics that get you penalised.
- A secret Google contact. There is no relationship to buy. Google explicitly states that no agency has privileged access.
- Rankings without content. A site with four thin pages cannot outrank one with forty useful ones. There is no shortcut around having something worth ranking.
- Permanent results after you stop. Rankings decay as competitors keep publishing. What you build stays valuable, but standing still is going backwards.
SEO services pricing
Monthly retainers, cancellable on thirty days, with the work itemised on every invoice so you can see exactly what you paid for.
SEO audit
The full technical and content audit, ranking snapshot and prioritised action plan. Yours to keep, and to hand to anyone you like.
- Technical crawl and error report
- Keyword map and gap analysis
- Competitor comparison
- Ninety day action plan
Growth campaign
The usual starting point for a small or medium business competing locally or in one region.
- Technical maintenance and fixes
- One new content page monthly
- Google Business Profile management
- Rank tracking and monthly report
- Hosting and security included
Performance campaign
For businesses competing nationally or across several service areas, where the terms are contested and the work has to keep pace.
- Everything in Growth
- Multiple content pages monthly
- AI search optimisation
- Citation building and outreach
- Conversion tracking and testing
- Monthly strategy call
Full detail and market comparison on SEO cost. Campaigns include hosting and maintenance, so you are not paying twice, and the same figures appear on website maintenance packages.
SEO services questions
How much do SEO services cost in South Africa?
Ours are R4,500 for a once-off audit, R3,450 a month for a growth campaign and R6,500 a month for a performance campaign. The wider market runs from about R1,500 a month for a freelancer to R35,000 and beyond for enterprise work. Full breakdown on SEO cost.
How long before SEO services show results?
Technical fixes can move things within weeks. Competitive terms take three to six months, and national terms in a crowded sector can take longer. We report movement monthly so you can see the direction well before the revenue arrives.
Can you guarantee I will rank first on Google?
No, and neither can anyone else. Google's index is not for sale and no agency has privileged access. What we can commit to is the work being done, itemised, and reported honestly, including the months where a competitor outpaces us.
Do I need SEO if I am already running Google Ads?
They do different jobs. Ads stop the moment you stop paying. SEO compounds and keeps working, but takes months to arrive. Most businesses that can afford both run ads for immediate enquiries while SEO builds underneath.
What if my website is too old to rank?
Then we will say so rather than take a retainer for work that cannot succeed. Sometimes the honest answer is a website redesign first, because SEO on a broken site is money burnt.
Do you lock clients into contracts?
No. Campaigns run month to month and cancel on thirty days' notice. We would rather keep clients by moving their rankings than by paperwork, and a twelve month lock-in mostly protects agencies that are not delivering.
What is included in SEO services?
Ours include the technical work, on-page structure, content writing, Google Business Profile management, citation building and monthly reporting. The exact mix per month depends on what your site needs most, and every invoice itemises what was done and how long it took.
Do SEO services work for small businesses?
Often better than for big ones, because local and niche terms are winnable on a modest budget. A plumber in one city competing for local terms can realistically reach the top positions, where a national insurer competing for "insurance" cannot without enterprise spend.
Can I do SEO myself?
The basics, yes: a complete Google Business Profile, accurate business information, and pages that actually answer what people search. Where it gets technical is crawling, schema, site speed and content strategy, which is where most owners run out of hours before they run out of ability.
Will AI search kill SEO services?
It is changing them, not killing them. AI assistants still need sources to cite, and the work of being citable overlaps heavily with good SEO. We cover this under AI search optimisation, which is included in performance campaigns.
How do you report on SEO services?
Monthly, in plain language: every tracked keyword and its movement, clicks and impressions from Search Console, enquiries attributed to search, the work done with hours, and what is planned next. No jargon and no graphs designed to hide flat months.
Do you outsource SEO work overseas?
No. The work is done by us, which is why we can show you exactly what was done each month and answer detailed questions about your own campaign on a call without checking with anyone.
The rest of what we do
SEO services are one part of it. Start from website design company in South Africa for the overview.
Start with the audit. Then decide.
Send us your web address and the terms you want to rank for. You will get a real audit back, not a sales deck, and an honest answer on whether SEO services are worth your money right now.