A portfolio judged on what the work actually did.

The problem. An established security and close protection company with a real reputation offline was nowhere in search. Their site was a single page, competitors owned the city terms, and enquiries came only from word of mouth.

What we built. A full hub and spoke structure: three service hubs for guarding, close protection and investigations, each with its own city pages targeting the suburbs they actually serve. Schema on every page, internal linking between hub and spoke, speed work under two seconds, and a Google Business Profile strategy across three separate listings.

What happened. Fourteen pages moved onto page one for their target terms within four months. Enquiries started arriving through the website for the first time, tracked to the exact search query that produced them, rather than relying on referrals.

The problem. A private investigations brand was competing on price across Gauteng, Limpopo and KwaZulu-Natal but had no search presence to match. The market was searching for specific city and value terms nobody in the business had ever targeted.

What we built. A dedicated silo of city pages plus cost and comparison content aimed squarely at the value searches. The structure was designed so the brand owned the regional and price-led terms rather than fighting for national ones it could not win against bigger budgets.

What happened. The brand began ranking for the specific regional and value terms it was built around, pulling in enquiries from searchers actively comparing on price, which was exactly the audience it was positioned for. The Google Business Profile became the primary call and chat lead source.

The problem. A local food retail operation had real foot traffic demand but zero digital presence. Customers could not find opening hours, could not check what was in stock, and had no way to enquire outside of physically arriving. Every missed search was a customer who drove to a competitor instead.

What we built. A clean, fast informational site built mobile first because every visitor was arriving on a phone. A Google Business Profile at the centre with accurate hours, photos and a direct message button. A WhatsApp enquiry path so customers could ask about stock before travelling. Total build: five days.

What happened. The business became findable at the exact moment people were searching for it. Profile views and direction requests started within the first two weeks. WhatsApp enquiries arrived before customers left home, reducing wasted trips. The Google profile did most of the heavy lifting, which is exactly right for a business of that size.

The problem. A service business was losing work because enquiries came in on WhatsApp at night and on weekends, and whoever replied first the next morning had usually already lost to a competitor who answered sooner. Roughly 45% of their enquiries arrived outside working hours.

What we built. An AI assistant on the website and WhatsApp, trained on the business's own services, prices and service areas. It answers instantly at any hour, qualifies the enquiry by asking the right questions, and hands over to a person with the full conversation attached. Setup took four days.

What happened. First replies started going out in under ten seconds instead of eight to twelve hours, at 11pm and on public holidays. The enquiry was already qualified by the time a human picked it up. The business stopped losing after-hours work to whoever answered fastest. Within the first month, the assistant handled over 120 conversations.

The problem. A phone and electronics retailer had stock and demand but no way to sell online. Customers wanted to browse, compare and buy without a trip to the shop, and every enquiry that came in by message had to be handled manually, one product at a time.

What we built. A full WooCommerce store: product catalogue with variants, a checkout wired to local payment gateways, delivery rules by region, and stock management the client's own team could run. Built to be found, with product and category pages structured for search rather than hidden behind a login. No commission taken on a single sale.

What happened. The store went live and started taking real orders, with customers browsing and buying without a phone call in between. Product pages began pulling in search traffic for specific handset models, turning the catalogue itself into a lead source. The client kept every rand the store earned, minus only their own gateway fees.